Smells Like Home
Custom Website Design/Development
As a food blogger since 2007, I’ve worked with my share of blog/website designers for site redesigns and updates, including one other company for over 10 years. Aimee and the Anchored Design team has been the only team to truly “get” what I needed and wanted to do with my site. From the start, Aimee was incredibly organized, insightful, professional, and insanely knowledgeable about the Core Web Vitals audit the team performed as well as my site redesign from a custom-built template (still using the WordPress Classic editor) that no one else wanted to touch to a user-friendly template built with Genesis blocks.
Aimee’s project management and communication skills are top notch (and that’s coming directly from my experience in being a project manager in my earlier life!). Most importantly, Aimee was mindful and transparent about the cost of the project, which was so important to this small-business owner. Overall, she’s a joy to work with and I’m looking forward to future projects on my site with the Anchored Design team.
TARA LIPTAK Smells-Like-Home.com
ABOUT SMELLS LIKE HOME PROJECT
Tara with Smells Like Home, a well read food blog, came to us eager to rebuild her website from an overly customized design that was making it difficult to update without hiring a developer. Smells Like Home still deserved a custom looking website, but without all of the tedious and unnecessary coding. We began with freshening up the homepage to focus on the client’s primary food categories and “subscribe by email” call to action. Carrying this design through to SEO-focused category pages and well designed single recipe blog posts.
- Custom website design built on WordPress using the Genesis Framework and block editor
- Plugin audit to limit the number of plugins used and convert plugin dependency to custom code
- Core Web Vital update to improve overall speed and Google compliance
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