Custom Site Design/Development
ABOUT TRANSFORMING TODDLERHOOD PROJECT
Tranforming Toddlerhood exists to “transform the conversation around the toddler years by dispelling the myth that toddlerhood is terrible while empowering parents to transform their parenting skills to create connection, confidence and joy in the early years”.
Starting in December 2021, Devon and I started working together. First, on her Annual Transforming Toddlerhood Conference sales pages and sequences… next, on converting Kajabi course landing pages to Block Editor landing pages housed on her website. Then, in February 2023, we launched her brand new website based on Core Web Vital requirements, Google SEO strategy, faster load time and improved performance.
- Design and development on WordPress block editor using the Genesis Framework and custom child theme.
- Custom designs for all main interior pages: Parenting Classes, About, Contact
- SEO friendly blog archive, single blog post and sidebar paired with CTA’s throughout to drive traffic to Parenting Classes, individual classes, sales pages and email subscription building.
- Set up new landing pages with a complex structure, multiple sales layouts and CTA sections with deadline timers to push the customer through the proper workflows using mobile-friendly sales pages in a 3 step process.
- Workflows included WordPress block editor, ConvertKit, Kajabi and ThriveCart
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